Final Trailer

Location Release

In what ways does my media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of my main product and ancillary texts?

When advertising/promoting a new film, they need to identify and connect with the type of film they're showing us viewing. They need to consider the films purpose, for instance the genre as well as most importantly their target audience, they need to consider who would watch this genre, the certificate for the film and lastly perhaps reach further and consider the secondary audiences. Once doing so, ideas can be develop in order to attract their audiences, deciding what they'll include in their poster and trailer in order to build a strong campaign which will hopefully lead to a wealthy/successful outcome. In order to do this, they estimate the revenues potential, leading them to develop plans and build upon partnerships to help create buzz and excitement for the film. Because of this, a film distributor is given the rights to a film to then make it available to the public. For instance, the promotional techniques can vary depending on the type of film they're advertising as well as the target audience they're trying to reach. This could be displayed in ad forms such as on the side of a bus, or even around local towns on billboards, this can also be shown when visiting the cinema, which displays plenty of ads prior to film beginning, or even on the TV through breaks. Depending on their target audience, a main advertisement would be through social media, as this is where the majority of teenagers, parents would see advertisements frequently, such as on a main one being Facebook, YouTube or even sometimes seen on Twitter. Once the film is released in cinemas, the role of the distributor still continues due to them needing to promote the film on other technological devices, this could be through the use of home entertainment; this could be DVD's or even games (depending on the type of film, usually considered being made if it's a children's film), or even to be purchase through websites to have digitally such as ITunes. These are usually promoted through the format of an ad at local supermarkets such as Tesco, Asda etc. When advertising the film, they may sponsor another product to help create extra advertisement for the film, this could be through discount off the film with a coupon attached to the product. When creating the DVD, they sometimes even add scene that weren't exposed within the cinematic release, making their audience want to purchase it more, due to the secrecy of the content within the scenes. This type of synergy helps them to create continuous profit, depending on the success of the film.

An example of a very recently newly successful campaign that displays what I have discussed in, is Beauty and The Beast (2017).

Teaser Poster

Final Poster

Beauty and The Beast (2017), is a life like re-make of Disney's original production of the film back in 1991, which was a computer-animated children's film, a quick summary of the film would be a journey of the character Belle, a bright, beautiful and independent young woman who is taken prisoner by a beast in his castle at first who she's frighten of and also hates but learns to love him for who he is. As I've mentioned the film was distributed by Walt Disney productions informs us viewing who their primary audience is, which would evidently be young children, however their secondary audience would be to reach everyone else which it does in fact do so. Because of this, they take into great consideration on how they should display their film as well as what they release within the trailer. Due to this being a human version of the story, I would say that both posters look extremely mature considering who their audience is, although perhaps this is what would attract younger kids to it as they may think they're being considered as mature. To create the buzz that they did receive for a while, they released the teaser poster last year as well as a teaser trailer, which revealed sneak scenes of what we would expect to see as well as their well know song which is featured within the scene of Belle and the Beast dancing to the song 'Beauty and the Beast'. The poster reveals to us the well known and important element to the film, the magical rose that shows how long the Beast has until the spell becomes permanent. There are clear similarities between both the teaser poster and the final main poster, as the rose is featured within both displaying the iconography of the film as the film is based around the significance of the role of the rose. The darkened colours represents the hidden identity of the beast, as well as the coldness surrounding the rose. Their main character Belle, played by the actress Emma Watson who is widely known as the character Hermione Granger within the Harry Potter films also helped create further buzz, through her tweets as well as attracting Harry Potter fans to watch the film which was aimed at a very wide audience across all ages. It's release was extremely recent being March 17th, on the weekend of it's release the film made $174,750,616 worldwide being shown in over 4,000 cinemas. The film has currently made $319,032,604 since it's release.

In order to create my finishing products, I have to consider using similar conventions in order to make sure my products will be as successful as they can be, this would allow my products to have a uniformed identity to allow those viewing that I was advertising the same film through the use of character exposure, colour scheme and many other forms. In contrast to what I've previously stated, I simply used films such as these as examples of how I could produce my work, I limited the amount of conventions I used and how I used them to make sure my work was unique and to make sure it was a good storyline displayed to persuade my audience why they should watch my horror film and perhaps not another one that has been released at a similar time.

Draft Magazine Cover

Poster Inspiration Board

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